What is the Creative Differences MKT process?

 

The Creative Differences MKT process is the way we go about delivering a message to an audience in a world full of noise. The attention span of the average American is less than 8 seconds. The mix of mediums that take our attention away are the platforms in which we send messages. Websites, smart phone applications, video, photography, the written word, graphic design, and spoken word are all the platforms we shape and shift to reach an audience.

 

We start with research by using google coupled with dozens of other data collection agents that help provide an overview of a person, product, service, organization, or idea. This builds a report to share findings with clients where an understanding of what ‘looks good’ is brought to life through their sensibilities. After that, we bring their concept to life. We pride ourselves on meeting all deadlines and sharing best methods of execution. Marketing is not a science of sales it’s an art of creating tools that raise awareness of a product, service, or project. The importance of our clients knowing how and when to use their marketing tools is necessary for success. Our process focuses on developing these tools and exhausting our creative energy to ensure their effectiveness.

 

We help your business express a message that is unique, creative, and dynamic using the skills/ talents of artists in all mediums.

Creative Differences Marketing Budget Formula

Find out the marketing budget for your business this year by using the Creative Differences Marketing Formula.

New Customer Marketing Formula

 

NCW = NCODB + NCMB

 

How much (money) is a new customer worth to your organization/business = NCW (New Customer Worth)

 

How much (money) will your organization/business spend to service your new customer = NCODB (New Customer Cost of Doing Business)

 

How much (money) should your organization/business budget to spend for marketing to attract new customers = NCMB (New Customer Marketing Budget)

Retained Customer Marketing Formula

 

RCW = RCODB + RCMB

 

How much (money) is retaining a customer worth to your organization/business = RCW (Retained Customer Worth)

 

How much (money) will your organization/business spend to service your retained customer = RCODB (Retained Customer Cost of Doing Business)

 

How much (money) should your organization/business budget to spend for marketing to retain customers = RCMB (Retained Customer Marketing Budget)